In its latest quarterly earnings report, social media giant Meta announced impressive user growth and advancements in its artificial intelligence capabilities.
The company estimates that over 3.2 billion people now use at least one of Meta's apps daily, a significant increase from prior periods. This user base expansion has been particularly strong in the United States, where WhatsApp now boasts over 100 million monthly active users.
Beyond its flagship platforms like Facebook and Instagram, Meta is also seeing robust growth across its product ecosystem. "We're driving good growth across our apps," the company stated in its earnings release.
A major area of focus for Meta has been the development of its AI services. The company revealed that it is on track to become the most used AI assistant in the world by the end of 2024. This aligns with Meta's broader AI strategy, which includes the rollout of AI Studio - a new tool allowing creators to build their own AI agents.
"The big theme right now is of course AI, and I'll focus my comments today on three areas: what AI means for our family of apps and core business, what new AI experiences and opportunities we see, and how AI is shaping our metaverse work," the company said.
Meta is positioning these AI advancements as critical to enhancing user experiences and unlocking new business opportunities, particularly for small and medium-sized enterprises. The company believes AI-powered tools will make it easier for businesses of all sizes to leverage the power of its platforms.
With strong user growth and AI progress, Meta appears well-positioned to capitalize on emerging technology trends and cement its position as a dominant force in the social media and digital advertising landscapes.