Zimbabwean telecoms providers Econet, Netone and Telecel are missing out on a key feature that could benefit both their customers and the companies themselves: wifi calling. This technology allows users to make calls over wifi networks while travelling abroad, eliminating the need for costly international roaming charges.
Vodacom South Africa is one of the few African telecoms providers that offer wifi calling, allowing their customers to stay connected while travelling without incurring hefty roaming fees. This is a great advantage for customers who travel frequently, as it allows them to stay in touch with friends and family without worrying about expensive bills.
The benefits of wifi calling don’t just extend to customers; it can also be a great boon for telecoms providers. By offering this service, companies can attract more customers who are looking for an affordable way to stay connected while travelling abroad. Additionally, it can help reduce customer churn rates by providing a reliable way for customers to stay in touch with their loved ones while they’re away from home.
Econet, Netone and Telecel should take note of Vodacom’s success with wifi calling and consider implementing this feature into their own services. Doing so would not only benefit their customers but could also help boost their bottom line by attracting more customers and reducing customer churn rates.